Emailers
Wrote subject liners and preview texts for Mass Emailers
E-Commerce Writing - Product Descriptions
#Study 1: Joker and Witch
What was the task?
Catering to a Genz audience, the brand wanted to have a playful and quirky approach while optimising SEO for their website. The brand also known for the "art of gifting" wanted to mention gifting somewhere in it's descriptions.
What was the approach?
Added Genz slangs and keeping a playful tonality while following the content pattern below
1 generic strapline
1 product specification liner
1 liner related to gifting
1 styling tip (#OOTD Tip)
What was the task?
To build a brand voice for this ethnic brand catering to women who are modern but still connected to their roots.
What was the approach?
The language used and references made were meant to touch an indian sentiment for connecting better with the audience. We tried blending both modern approach to desi references for creating an impactful product description.
#Study 2: Teejh
What was the task?
To build a brand voice for this ethnic brand catering to women who are modern but still connected to their roots.
What was the approach?
The language used and references made were meant to touch an indian sentiment for connecting better with the audience. We tried blending both modern approach to desi references for creating an impactful product description.
