A letter to my bro

This Rakshabandhan Giveaway campaign was like a month-long journey of emotions and connections. Six macro influencers shared sweet messages to their siblings, (just like Naina did for Aditi in the sample GWRM video) while announcing a giveaway with Teejh.  Another twenty micro influencers joined in, writing a_letter_to_their_bros and asking people to tag their siblings using three emojis. With all the comments flooding in, the excitement peaked four days before Rakshabandhan when Teejh revealed the giveaway winners. And for those who like to wait until the last minute,, special gift card deals were shared by influencers to encourage quick orders.